The interview with Mario Graziani during the Devotio fair (Bologna 2022)
14:49 03 August
in Press
Graziani wax chandlers began in 1805 in a backroom, then expanded generation after generation, adapting to an ever-changing market. Mario Graziani tells his secret to success: "I like to say that to keep traditions alive, you have to betray them. Traditions are innovations that have been...