The interview with Mario Graziani during the Devotio fair (Bologna 2022)
Graziani wax chandlers began in 1805 in a backroom, then expanded generation after generation, adapting to an ever-changing market.
Mario Graziani tells his secret to success: “I like to say that to keep traditions alive, you have to betray them. Traditions are innovations that have been successful, and to continue to be successful you have to continue to innovate.”
Continuous research, study and innovation are thus the key words that guide the direction of the wax chandlers. A research that does not stop with the company’s operations, but goes beyond them and leads him to see the fair not only as a place to do business, but more as a tool to get to know new realities: “The fair is important not only to place orders, in fact perhaps it is the least important thing. It is for creating relationships, creating culture.”
Mario Graziani’s full interview at the Devotio 2022 (Bologna) fair is available below.